Research from Nielsen® market research found that word-of-mouth recommendations from friends and family are trusted over all other forms of advice. This same report found that word-of-mouth recommendations using stories or articles is the most trusted type of advice online.
The Nielsen Corporation, a world leader in global market research and TV rating systems, publishes an annual Marketing Trends report. They discovered that an incredible 92% of consumers around the world trust the recommendations from friends and family, above all other forms of advice.
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